How your discovery score works

Your discovery score measures one thing: how ready your page is for a client who has never heard of you. It rewards a complete page, natural writing, and fast replies. Among providers who match a search, higher scores rank higher, which makes the score the single best lever you control for your visibility.

You will find it in your listing editor, presented as a ledger: your total, where you stand compared to other providers, and a list of actions sorted by the points each would gain you. Every action shows the evidence (what we actually found on your page) and a button straight to the section that fixes it.

The ten areas

The score adds up ten areas. The ledger shows the exact points for each; here is what every area wants from you.

1. Name. Your full name and nothing else. Titles like "Dr." and credential acronyms belong in Qualifications, not in your name.
2. Professional titles. Written out fully: "Physiotherapist", not "PT".
3. How you work. A few sentences on your approach with clients, in natural writing, with every acronym spelled out the first time it appears.
4. Services. Up to four services with a clear description and price each. Services open to new clients score higher than closed ones.
5. Communities. The specific groups you work with, like "New parents" or "LGBTQ+ youth". Broad entries like "Everyone" do not count. This is the single largest area of the score.
6. Qualifications. At least three credentials and degrees combined, acronyms spelled out: "Order of Psychologists of Quebec (OPQ)".
7. Questions. Four answered questions in the section clients see as Good to know. Short, personal answers work best; Answering client questions covers what to write.
8. Addresses. Three photos per address, which also unlocks the tour of your space. Photos that work shows what to shoot.
9. Address features. The practical details of each address: wheelchair access, parking, transit nearby, quiet or scent-free spaces. List at least three features for an address so clients know what to expect; one well-described address earns the full points.
10. Replying to messages. Replying to new chats within 24 business hours earns full points; weekends do not count. A chat left unanswered for 5 business days counts as your slowest reply, so answer everything, even briefly. Before your first conversations you start with most of these points. Responding to messages has the details.

If you want the priorities: Communities carries the most points of any area, with Services and Replying to messages close behind. The score page already does this math for you, its list is sorted by points to gain, and selecting an action previews where fixing it would move you.

The pattern behind most points

Most of the ten areas reward the same habit: say things plainly and completely. Full names instead of titles, spelled-out credentials instead of acronyms, specific communities instead of "everyone", sentences that sound like a person. That is not an arbitrary style rule. Clients search in plain language, and a page written in plain language is what search and recommendations can match them to.

What the score does and does not do

• It orders results among matching providers. A higher score moves you up in searches you already match. It never places you in front of clients whose search you do not fit.
• It updates as your page changes. Fix a section and the ledger recalculates; new scores can take a few minutes to settle.
• It is not a quality judgment of your care. It measures your page, nothing else. A brilliant clinician with a sparse page ranks below a complete one, which is exactly why it is worth an hour of your time.

For the full picture of where the score fits, see How clients find you.